With over six months in Kitale, we have a better understanding of the town, community and why it is the perfect place to launch Baisikeli Ugunduzi.
The size of Kitale is perfect for launching a new business and sales of a revolutionary new product. A relatively small town, it is easy to connect with our customers and I believe nearly all of them in the community know about us and our mission. This has created a great sense of pride and excitement among local cyclists.